CRM Manager at Meet5 - #2088847

CRM Manager at Meet5 at Meet5 GmbH

Requirements

Location: Only for applicants from Germany, Austria, Switzerland, and other EU countries

Language: English - Fluent

• Degree in Marketing, Business, or a Related Field: You hold a degree in Business Administration, Marketing, Communication Sciences, Business Informatics, or a similar subject.
• Experience in CRM & Data-Driven Marketing: You have experience working with CRM systems and are familiar with customer communication automation.
• Technical Understanding & Tool Knowledge: You have hands-on experience with MoEngage and/or Braze, including setting up automated customer journeys, managing audience segmentation, and optimizing multi-channel campaigns (email, push, in-app messaging). You are familiar with A/B testing, personalization features, and analytics within these platforms to enhance customer engagement and retention.
• Analytical & Strategic Thinking: You can analyse customer data, interpret KPIs, and derive strategic measures to optimize the customer journey.
• Creativity & Problem-Solving Skills: You enjoy developing customer retention strategies and testing new approaches to enhance the customer experience.
  
  

Activities

At our office in the heart of Frankfurt, you will work closely with the marketing and product teams to ensure an outstanding customer experience. Expect a steep learning curve, exciting challenges, and lots of fun along the way!

Responsibilities

• Customer Data Management & Segmentation: Collect, store, and analyse customer data to create audience segments and enable targeted marketing efforts.
• Automated Customer Communication & Campaign Management: Plan and execute personalised email, and push campaigns, and automate customer journeys to ensure an optimal experience.
• Customer Retention & Engagement: Develop strategies to increase customer satisfaction, exclusive offers, or personalised recommendations.
• Analysis & Reporting: Evaluate customer interactions and campaign performance, identify optimisation opportunities, and help us improve our KPIs (like 7-day retention).
  
  

About The Company

Meet5 is the largest leisure community for people over 40 in Germany and already also available in Austria, Switzerland, France, Belgium, and the Netherlands.

Click on "Apply" for details on the benefits, the team and the application process.