Search Specialist - #2127828

About the department:

The Marketing Department within BYD Automotive GmbH is responsible for developing and implementing tailored marketing strategies to drive performance and deliver results that align with business objectives in Germany. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

The Role:

Key objectives and responsibilities:

• Implementing and optimising Paid Search campaigns
• Own day to day testing and optimisation
• Communicate with the global team
• Managing communications with various client stakeholders
• Look strategically at our media plans
  
  

Key results:

• Web traffic and leads driven by media campaigns
• Increasing engagement and performance of social media campaigns
• Improving brand awareness and image of BYD in Germany
  
  

The Person:

This role will be focused on leading planning and delivery of search and performance max campaigns for BYD. The search specialist will deliver on planning, set up, delivery or programmatic media campaigns, including optimization and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations and identifying innovation opportunities. The team is responsible for both Brand, Performance and Tactical campaigns.

Your profile:

• University Degree in Marketing, Sales, or commercial disciplines.
• Proficient in German at a mandatory level and effective in English communication.
• Excellent Microsoft office skills.
• Experience in programmatic media planning and execution search and performance max campaigns.
• Knowledge of current digital media landscape and ability to optimize performance campaigns – particularly cookieless campaigns.
• Customer-oriented mindset.
• Excellent communications and interpersonal skills.
• Able to prioritize and work proactively with efficient time management skills.
• Resilient and open minded.
• Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
• Connected with our Mission and a more sustainable Future.
  
  

We offer:

• Job in a fast developing company which embodies sustainable and forward-thinking technology;
• Performance and experience based competitive remuneration, commuting allowance;
• Team building events and employee learning opportunities.
  
  

About BYD

BYD is a leading, high-tech multinational company, based in Shenzhen, China. It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 500,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.