Marketing Director - #2682731

Job Summary

We seek a passionate and experienced professional who brings expertise to our innovative and fast-paced environment. As Marketing Director for Market Mid- Europe, you will play a pivotal role in driving the market growth roadmap and strategic initiatives aligned with our regional growth strategy. An opportunity to make a significant impact.

The main purpose as Marketing Director is to take responsibility for and be accountable for driving sustainable, profitable growth by uncovering opportunities and leading strategic innovation to elevate how we partner with our customers, while prioritizing value creation for Tetra Pak.

You will be based in Frankfurt am Main area, Germany.

What You Will Do

• Lead Market Growth Roadmap (MGR): identify market growth initiatives, develop and drive market plan, ensuring alignment with the regional growth strategy.
• Market Business Planning: Lead the development of comprehensive market business plans based on in-depth analysis of market intelligence across the entire value chain in priority categories.
• Portfolio strategy alignment with market plans: Identify new product requirements based on value chain needs in key categories and estimate the sales potential of new product introductions. Drive local value proposition and support development of value play books
• Drive B2B marketing to promote our products and solutions. Gather and analyze relevant data related to Tetra Pak's business across the value chain, transforming it into actionable insights.
• Analyze and understand market landscape and value chain; consumer, customer, market and channel insights to drive growth for our customers
• Channel & Retail Marketing, understand current landscape and identify new growth potentials to gain market share
• Customer Alignment: Work closely with customers to ensure alignment with the regional strategy, delivering optimal customer value.
• Marketing Services: Provide tailored marketing services to key customers, utilizing materials and methodologies from the Regional/Central organization.
• Promotional Investments: Manage market promotional investments effectively.
• Market Management Team: Establish and maintain a strong partnership within the market management team.
• Budget Control: Control marketing expenditures within the budgeted framework.

We believe you have

• Senior marketing experience in B2B environments, with additional B2C experience considered a strong advantage
• Minimum 5 years of experience in leading marketing role with strong leadership skills that ensure the effectiveness of your direct team, peers, and functional teams.
• Experience in FMCG and the food industry is considered a strong asset
• University degree in Marketing, Business, or a related field
• Fluent in English, and proficiency in German language
• Result driven and ready to lead with confidence
• Eager to develop with the latest way of working and apply digital marketing activities
• Adaptable and thrive in a dynamic landscape and are committed to continuous learning and development.
• You are an autonomous, creative self-starter with a genuine business interest. Furthermore, you are an enthusiastic and skilled problem-solver who likes to manage multiple projects simultaneously.
• Have excellent communication and presentation skills with the ability to engage effectively with people at all levels/functions/organizations.

We Offer You

• A variety of exciting challenges with ample opportunities for development and training in a truly global landscape
• A culture that pioneers a spirit of innovation where our industry experts drive visible results
• An equal opportunity employment experience that values diversity and inclusion
• Market competitive compensation and benefits with flexible working arrangements

Apply Now

If you are inspired to be part of our promise to protect what’s good; for food, people, and the planet, apply through our careers page at https://jobs.tetrapak.com/.

This job posting expires on 22nd of September 2026.

Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide.