Performance Marketing Manager (all gender) - #2736974

Salary Range:

€76,152.00 - €101,528.00

All Compensation Will Be Determined Commensurate With Demonstrated Experience.

We are looking for a Performance Marketing Manager to accelerate our eCommerce growth and lead the next generation of retail media, digital shelf, and AI-driven commerce capabilities in Germany.

In this role, you will own performance marketing investments across key eRetailers and marketplaces, drive commercial growth through data-driven decision-making, and help position Opella as a leader FMCH.

Your Key Responsibilities

• Lead Retail Media activation across Amazon, Shop Apotheke, DocMorris, dm, Rossmann and other strategic partners.
• Plan, optimize and monitor performance marketing campaigns across onsite and offsite channels.
• Drive media effectiveness through advanced analytics, audience insights and attribution models.
• Lead digital shelf visibility initiatives, including search ranking, content performance and algorithmic visibility.
• Partner with Marketing, Sales and external partners to maximize return on media investments.
• Lead retail media budget planning and investment strategy, driving forecasting, resource allocation, and performance optimization across brands and strategic retail partners
• Collaborate closely with Key Account Managers and strategic eRetail partners to develop joint growth and activation plans, driving shared business objectives and supporting annual retail media negotiations.
• Contribute to global strategic projects, including Marketing Mix Modeling, AI applications and data integration initiatives.
  
  

What You Bring

• University degree in Marketing, Business, Data Analytics or a related field.
• Several years of experience in Retail Media, Performance Marketing, eCommerce or Digital Marketing.
• Strong analytical mindset and passion for translating data into business impact.
• Experience with platforms such as Amazon Ads, DSP, Google Ads, Power BI or similar analytics tools.
• Excellent stakeholder management and communication skills.
• Fluent German and English language skills.
• Entrepreneurial mindset with a strong drive to innovate and challenge the status quo.
  
  

Why Join Us

• Opportunity to shape one of Germany's largest OTC eCommerce businesses.
• High visibility and direct influence on commercial growth.
• Work at the intersection of eCommerce, AI, Retail Media and Data Analytics.
• Collaborate with local and global teams on strategic transformation initiatives.
  
  

About Us Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com. Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.