General Manager Fleet and Mobility (All genders welcome) - #2751245

Join the movement and find new inspiration.

We Have An Exciting Opportunity For You As

General Manager Sales Planning & Performance(all genders welcome) within our Sales Department at the Kia Europe Headquarters in Frankfurt/Main, Germany.

Job Mission

The General Manager Fleet & Mobility is responsible for leading and expanding Kia Europe’s fleet and mobility business, with a strong focus on large corporate accounts, International Leasing companies, Rent a Car partnerships, and the Kia Drive program.

The Role Ensures

• Sustainable fleet volume growth and market share increase across Europe
• Stronger positioning in strategic fleet and mobility channels
• Expansion of Kia’s mobility ecosystem and new business models
• This position has a direct impact on Kia Europe’s volume, market share, residual value management, and profitability.
  
  

Main Responsibilities

• Develop and Drive European Fleet & Mobility Strategy
• Define and implement the European Fleet Sales strategy across all markets
• Align National Sales Companies and Distributors on fleet targets, channel strategy, and key account approach
• Develop a pan-European key account framework to address large corporate customers
• Lead business planning within RHQ to secure fleet volume ambition and required budgets
• Drive efficiency of fleet-related incentives and programs to maximize market share growth
• Foster innovative fleet solutions (e.g., electrification, mobility offerings, PBV integration)
• Fleet Sales Execution & Key Account Management
• Secure fleet volume growth and market share increase across Europe
• Directly lead and support strategic negotiations with large international fleet customers
• Interact directly and manage relationship with key leasing companies at Corporate level (International Sales & Procurement)
• Establish and manage a European Key Account Management approach
• Set up new process and operational conditions for big tender process, in close collaboration with PBV, Finance and NSCs
• Monitor order intake, pipeline and performance vs. fleet targets across markets
• Define corrective actions to improve underperforming markets or accounts
• Ensure competitive offers (TCO-driven) aligned with market and competitor benchmarks
• Strategic Development of Rent a Car (RAC)
• Define and execute a European RAC strategy to grow short-term volume channels
• Lead key relationships with major international RAC companies
• Optimize volume planning, residual value alignment, and risk management in RAC channel
• Balance volume contribution vs. brand and residual value impact
• Ensure alignment within HQ on fleet mix, pipeline, and channel strategy
• Ownership and Expansion of Kia Drive (RAC Program)
• Drive the further development and expansion of Kia Drive program across Europe
• Define business models, scaling strategy, and market rollout plans
• Identify growth opportunities in subscription, short-term rental, and mobility services
• Collaborate with internal and external partners to enhance program profitability
• Monitor performance KPIs (utilization, profitability, customer uptake) and define optimizations
• Enhance Cross-Departmental Synergy
• Collaborate closely with internal functions (Marketing, Finance, Product, PBV, etc.)
• Ensure alignment between fleet strategy and product/pricing positioning
• Drive coordinated actions to support electrification of fleet sales (EV strategy)
• Facilitate cross-functional initiatives to improve competitiveness in fleet tenders
• Drive Continuous Improvement & Market Performance
• Lead development of market-specific fleet improvement plans
• Promote best practice sharing across markets
• Implement standardized tools, reporting, and processes for fleet performance tracking
• Align improvement initiatives with HQ to ensure successful execution
• Secure Market Understanding at Headquarters
• Provide clear and consistent insights on European fleet dynamics
• Ensure visibility of fleet performance, opportunities, and risks at HQ level
• Present regular updates to senior leadership with actionable recommendations
• Advocate for market needs in terms of product, pricing, and policy adjustments
  
  

Education

Your talents:

• University degree (Master level is a plus)
  
  

Experience

• Minimum of 10 years in the automotive industry and clear understanding of OEM and Dealer business
• Minimum 5 years in an international sales leadership role
• Strong experience in Fleet Sales / Key Account Management / Mobility / Leasing / RAC business
• Experience with National Sales Companies and Distributor operations
• Proven track record in growing fleet volume and market share in Europe
  
  

Skills

• Strong leadership and stakeholder management across markets
• Ability to build and manage strategic partnerships (corporate & RAC accounts)
• Strong commercial and negotiation skills
• Capability to translate strategy into executable fleet programs
• Fluent in English; additional European languages advantageous
• Advanced Microsoft Office skills
• Strong communication and influencing skills at executive level
• Solution-oriented, resilient and highly driven
  
  

Who are we?

At Kia, we are a global mobility brand with more than 75 years of experience. Since our founding in 1944, we have grown from manufacturing bicycles, motorcycles and cars to becoming a provider of mobility solutions, always guided by the changing needs of our customers.

Today, we continue to expand our portfolio of electrified and battery electric vehicles while developing new mobility services. Guided by our brand slogan, Movement that Inspires, we are exploring new ways to make mobility more convenient and relevant for people’s everyday lives. Through continuous innovation and a customer-centric approach, we aim to create products and services that inspire new possibilities and meaningful connections.

As the European sales and manufacturing arm of Kia Corporation, we support 39 markets across Europe and the Caucasus from our headquarters in Frankfurt, Germany. Together, we are more than 5,500 colleagues, including around 3,500 team members at our manufacturing facility in Žilina, Slovakia.

At our European headquarters, more than 50 nationalities work side by side, bringing different perspectives, experiences and ideas. This diversity is one of our strengths and contributes to the way we work, learn, and grow together. Every day brings opportunities to collaborate, develop new skills, and contribute to our shared success.

If you are looking for an environment where curiosity, collaboration, and continuous learning are valued, we would love to hear from you. Join us and be part of the movement that inspires.

Should You Still Have Doubts, We Also Offer

• A vibrant international atmosphere where our workforce represents 50+ nations.
• Playing a pivotal role in shaping Kia's culture in Europe, actively contributing to its development.
• Exploring new solutions, where your creative input matters significantly.
• Enjoying a competitive compensation package, including a Job ticket, consistent on-the-job training, a complimentary staff restaurant, and engaging company events.
  
  

If you’re interested to become part of our Kia team, please apply via our online portal. We are looking forward to getting to know you.