Global Marketing Intelligence & Strategy Manager - #2775714
Carbomax
Who We Are
Carbomax is a leading company at the forefront of sustainability and environmental solutions, specializing in the activated carbon market. We provide high quality activated carbon products and services to global corporate clients, delivering solutions across a wide range of industries, including water treatment and purification, air filtration and purification, and food & beverage processes.
Our solutions play a vital role in ensuring safe drinking water, managing wastewater, maintaining industrial and commercial air quality, and enhancing the quality of food and beverages through processes such as sugar refining, oil purification, beverage clarification, and alcohol production. By effectively removing contaminants, odors, and impurities, we help clients achieve operational excellence while supporting environmental sustainability.
At Carbomax, our mission is to drive innovation, enhance operational efficiency, and contribute to global sustainability efforts. With cutting edge solutions, technical expertise, and an international perspective, we are committed to setting new industry standards and creating long term value for our clients worldwide.
We are looking for a Global Marketing Intelligence & Strategy Manager to be our go-to expert on markets, customers, competitors and regulations across the global activated carbon industry. Working closely with senior management and our commercial teams, you will turn data into clear strategic direction and help define where we play and how we win across water, air, food & beverage and industrial applications.
Key Responsibilities
• Build and lead the global market intelligence process for activated carbon
• Cover all key application areas: water treatment, air & gas purification, food & beverage, mining, and emerging areas such as energy storage and reactivation services
• Develop and maintain market sizing, segmentation and demand forecasts by application, region, product type (granular, powdered and extruded) and raw material
• Monitor market trends, pricing dynamics and raw material developments (coal, coconut shell and wood-based feedstocks), and assess their impact on supply, cost and competitiveness
• Track regulatory developments such as PFAS limits, drinking water directives and emission standards, and translate them into concrete business opportunities
• Act as the first point of contact for competitor activity, maintaining up-to-date profiles on capacities, product portfolios, pricing and strategic moves
• Turn insights into strategy: define target markets and segments, market entry plans, product positioning, value propositions and pricing guidance
• Partner with sales, product management, R&D and supply chain teams to align commercial priorities and support new product launches with market data
• Deliver regular market reports, dashboards and strategic briefings to senior management
• Support strategic initiatives such as business cases, partnerships and the evaluation of potential acquisitions
• Build and manage an internal and external intelligence network, including market research providers, industry databases and subscriptions
• Represent the company at international trade fairs and industry conferences to gather insights and strengthen market presence
Qualifications
• Bachelor's degree in Chemical/Environmental Engineering, Chemistry, Business, Marketing or a related field; an MBA or master's degree is a plus
• 10+ years of experience in market intelligence, strategic marketing or business strategy, ideally in industrial B2B or chemical environments
• Knowledge of or experience in the activated carbon, water treatment, air purification or specialty chemicals sectors is a strong plus
• Proven ability to turn complex data into clear, actionable strategic recommendations
• Strong analytical skills, with advanced proficiency in Excel and experience with market databases and BI tools (e.g. Power BI, Tableau)
• Excellent presentation, storytelling and stakeholder management skills
• Fluency in English (written and spoken); additional languages are a plus
• Ability to work independently in a fast-paced, international environment
• Willingness to travel internationally as needed
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